WHY GOOGLE MY BUSINESS?
Local searches are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.
And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
Google's new study looks at local search intent and resulting action – what information people seek when they perform a local search or are on a particular device, and how that affects their decisions and purchasing behavior.
Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary.
What Google found was that four out of five people surveyed used search engines to conduct local searches. Eighty-eight percent used smartphones and 84 percent used a computer or tablet.
GOOGLE IS REMOVING ALL NON VERIFIED LOCAL BUSINESS PAGES FROM GOOGLE PLUS?
As a Google Trusted Agencies we were recently notified of the following directly from Google regarding non verified Google plus pages.
Dear photographers and agencies,
In the past few months, you may have seen some changes in the look of Google+ pages that have been associated with Google My Business (GMB) accounts. These changes, including how we treat business pages without owners, are part of Google’s ongoing effort to simplify people’s experience with our tools. We are constantly working to provide only valuable and rich content to our users.
On July 28th, Google will begin shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after their removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search.
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